Case StudyThe Doolin Ferry Company

The Doolin Ferry Company operate an express ferry service from Doolin to all three of the Aran Islands. They also provide boat tours to the Cliffs of Moher.

Below you will find outlines of their requirements, the solution and thoughts regarding the process.

Doolin Ferry footer logo

Client Requirements

Doolin Ferry was in need of a complete refresh and overhaul of their prior website. The main goals were to produce a high quality, content rich, and well structured website with a fresh, modern feel. The site would house regular content pages, sailing timetables, embedded booking widgets and a blog. Not only did the website need to deliver on design but also on technical organisation. The new launch involved new urls and structures which the latest SEO principles were adhered to in great detail.

Wreck of the Plassey / Ireland

Our Solution

  • Design an interface which incorporated the company branding and colour palette
  • Design a range of layout options to create rich content pages on the site
  • Create a range of layout components which could be used in various combinations for page creation
  • Using Custom Fields in WordPress to create a bespoke theme to manage each layout component
  • Test on all browsers and multiple screen sizes
  • Deploy an export/import of all 301 redirects needs for the new site structure
Doolin Design

Client Feedback

The new website overhaul proved to be pivotal for us in our business aspirations. Using the latest SEO techniques, paying close attention to detailed content, design, and latest SEO principles we were able to make significant gains in our revenue, particularly in online sales. We have been able to grow our online sales by 15% year on year.

The design & build process was quite smooth and very enjoyable. From the outset Paul the designer, were on point with delivering exactly what I was looking for in respect to the look and feel in the design, and right on brand. The first mock ups, drafts, design colour schemes and layouts suited from the get go allowing us to quickly move along towards content completion. Paul was extremely timely and professional at every step of the process.

The finished product turned out fantastic and is still working wonderfully for us. The design options and templates provide just enough variation to keep it fresh and change things up a little, while staying within the overall colour schemes as it was designed. In this way it has made the website extremely user friendly without having to worry that any changes and updates would take away from the initial and overall design principles. Not only did the final product turn out looking great it functions very efficiently, allowing our customers to go through a very informational and smooth booking process.

I am still delighted with our ongoing relationship. Paul keeps me informed on any latest suggestions or updates that may be available to me as we know things change year on year. Over the past few years if I ever had an emergency or pressing issue with the website Paul would get back to me as soon as possible and so far we’ve always found a swift solution. I can’t recommend Hilmon Web Design Studio highly enough.