Case StudyBeara Distillery

The Beara Distillery is a family-run distillery based in the Beara peninsula, Co. Cork, Ireland. The Power family set about this journey to build the Beara brand and a legacy for future generations here in Beara, producing Beara Ocean Gin, Beara Pink Ocean Gin, Beara Black Cask Blend Irish Whiskey, Beara Single Grain Irish Whiskey and Beara Single Malt Irish Whiskey.

Below you will find outlines of their requirements, the solution we provided.

beara distillery logo

Client Requirements

Beara Distillery required a “best in class” brochure site for its B2B business in addition to territory specific ecommerce sites which were to be integrated within the main site.

For B2B sector the site needed to showcase the product range and help generate trade enquiries.

For B2C prospects the goal of the new site was specifically aimed at growing its distillery tour enquires/booking in addition to driving online sales.


Hilmon/UppercaseOur Joint Solution

  • Uppercase is a print and design company in Cork. They delivered new branding and new website design with a focus on illustration and landscape imagery
  • Our task at Hilmon was to create a bespoke theme from the detailed designs provided
  • Employ Custom Fields in WordPress to create a bespoke theme to manage each layout component
  • We capitalised on the use of vector graphic effects to produce overlays
  • Utilise photo and video galleries to showcase products, events and locations
  • Create a recipes section to easily add new items
  • Create a Multisite Woocommerce based shop on a subdomain, allowing for different content per region
  • Test on all browsers and multiple screen sizes and delpoy
Beara Distillery Design

The Outcome

In the 24 months since the site went live

  • Online sales increased by 35%
  • Distillery tour booking increased by 38%
  • Trade sales increased by 15%
  • Overall company revenues increased by 12%